FSA, Close the Loop?

FSA has some funky teaser site up right now at theloopisclosed.com.

It consists of a series of close-up photos that probably lead up to a new product announcement at Sea Otter.  Looks like hub/wheel pieces to me, but who knows. 

I'm very interested in seeing FSA's new road group, but so far it's been pretty hush hush.  The diagrams from their patent application looked pretty darn cool, though.  Check it out - trigger pull shifting and a gear driven rear mech.

Could this funky loop site be a lead-in to their road group release?  We'll see.